CE0841: It Takes a Team for Dental Practice Success

Wendy Shultz Spektor, DDS

Course Description:

A 25-year dentist with a successful, full-time general and cosmetic practice, Dr. Spektor is passionate about the business of dentistry. She believes passion for patient care can—and should—be matched by a passion for business excellence, and that each member of the team plays a critical role in practice success. Through this all-day course for the entire team, you will gain a foundation of business and marketing principles to help you chart a clear course for your own practice. You will learn to conduct a SWOT analysis—determining strengths, weaknesses, opportunities and threats—to analyze both your internal systems and your external market environment. This session gives you the opportunity to engage your entire team—everyone can step back and together view all aspects of the practice with a critical business eye toward assessment and improvement. You will also come away with current information and a clear understanding of the growing role of the internet in today’s world and its place in dentistry. If you want your team to understand their value and truly own business success, from customer service to marketing, don’t miss It Takes a Team!

Course Objectives - As a result of attending this course, the participant should be able to:

• Understand basic principles of business and marketing
• Use these principles to create an easy-to-follow marketing plan to set and obtain specific goals and objectives within a given timeframe
• Identify and recognize the importance and value of every patient and referrer point of contact, from the front desk all the way to the back staff; learn internal growth tactics
• Understand concepts and the power of the internet in dentistry to recruit, market, retain, recognize and educate
• Improve office synergy and enjoy a renewed appreciation for each member of the dental team

Instructor:

WENDY SHULTZ SPEKTOR received her dental degree from the University of Washington. She owns and operates Spektor Dental Center in Bellevue, Washington, and has been in private dental practice for 25 years. In 1982, she founded SpektorDent Communications, specializing in marketing for dental professionals. Dr. Spektor has served the dental, business and philanthropic communities both locally and abroad for many years. She was featured in the UW Dental Alumni Newsletter and honored as Gala Honoree for Hadassah Hospital in 2005.

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